Haight St., SF – By far one of my favorite street wear stores, TRUE is a stop I have to make anytime i’m in the bay area. TRUE always carries some of the freshest house brand tee’s along with brands such like Upper Playground, Triumvir, Soul Rebel, FreshJive, 10 Deep, and Stussy; every once in a while you might luck out and even find some De La Soul or ATCQ tees. The one thing I always found to be weird about TRUE is they have TRUE Women’s and TRUE Sole as seperate stores, but I guess that’s the price you pay to be located on Haight St. Prices are typical boutique numbers but TRUE has been known to throw some ridiculous sales blowing out swag at over 50% off, so make sure to check out their blog for updates. If you’re ever in the area TRUE is definitely worth the stop even if it’s just to pick up on of their infamous mixtapes, browse, or just enjoy the vibe and listen to some good hip-hop.
