So I was able to find some time and steal Jonathan, the creative director and founder of Mor’s Footwear away from his busy, hectic schedule to introduce you guys to his line. Mor’s footwear is pretty rad, the shoe looks awesome yet very sleek and clean still with very high quality. Being able to find out of what’s to come for the next season actually has me psyched because Jonathan is extremely talented and capable of doing the unknown. Extremely friend guy with a creative eye.

1) What made you decide to use your last name for the footwear’s name ?

Well, the name is mors… (my name minus one ‘s’) which means ‘death’ in Latin and its an Island in Denmark too. It looks good on a shoe label as well… or maybe I’m an egomaniac.

2) What are your inspirations when it comes to designing your products ?

I take inspiration from all kinds of places… 80s sports stars, nature and vintage sci-fi are just a few.The important thing is to combine it all into a cohesive, stylish product.

3) Where are you based out of ?

London, UK

4) How did you get started ?

I started out as a footwear designer for adidas and designed for a few big sports and fashion brands before deciding to start out on my own.

5) So how long have you been in the game now ?

7 years

6) Where do you see your company in the next 5 years ?

Well respected and known for a high quality, well designed product.

7) If you could have a collabo with anyone, who would it be ?

Someone creative or known for quality, maybe an artist like Andy Warhol (yeah.. I know he’s dead).

Do you have a brand philosophy?

Creating high quality, stylish footwear with a fresh perspective.

9) What should we expect to see from you this fall ?

The fall range is really exciting. There’s elk suede premium runners, high top elk skin runners…Arctic fish skin sneakers too. All the leathers are sourced from the arctic, exclusive, tactile and rare.

10) What made you decide to go into the shoe industry rather than clothing?

I’ve always been into sneakers and I’m just doing what I love.

11) How do your shoes differ from other well crafted shoes?

Mostly in the kind of materials we use, I go to great lengths to make shoes in the highest quality, most interesting leathers there are (like arctic elk or fish skin). As the season’s progress, you’ll see mors stand out on its own more and more.

12) What’s an average day like for you as the company director?

Emails, emails, emails… sometimes I get to do some sketching too.

Mors, the UK based sneaker brand will be releasing a range of sneakers made from Arctic fish skin for Fall/Winter 2010 in limited quantities. The ‘hoop’ high top will be available in electric blue fish leather and a black/blue fish leather colorway. The ‘net’ low cut model will be available in a dark blue fish leather. The salmon leather comes from the north of Iceland, it is a very strong and supple leather with amazing textures and colors that have to be seen to really be appreciated. It is very difficult to make sneakers from fish leather, so they can only be produced in small numbers. They are handcrafted to the highest standard in Portugal.

The fish leather sneakers are part of the Autumn/winter Mors range inspired by the arctic and featuring arctic sourced leathers like arctic fish and elk. This will definitely be limited so be sure to get your hands on these !