So I was able to grab some time from JULIE over @ Creative Recreation, even with there hectic schedule. I wanted to give you guys some more info behind Creative Rec and where they’re from, what they’re about, etc. Check it out !
1. Where is your company Based from ? Creative Receation’s main office is based in Los Angeles, CA . They also opened up a NY office in Soho about a year ago
2. How did Creative Recreation get started ? Creative Recreation was started out of Orange County by Robert Nand and Rich Cofinco. Their vision was to create a shoe that catered to those that live a life with style….to create a versatile, fashion forward shoe that could be either dressed up with a suit, or dressed down with casual jeans for those that lived a life with style
3. Where did the name of the company come about ? Creative Recreation: Characterized by originality and imagination, a refreshment of ones mind or body through activity that amuses and stimulates play.
4. How long has Creative Rec been around ? Since 2002
5. What influences the designs ? World travels and the desire to continue to be the best footwear company in the market
6. What is your personal favorite in all of the collections ? For Spring 10 we are really excited about the Testa from the Choice Collection as well as the Essentials category, for men and women, which is a new launch for us this Spring!
7. What should we expect from you guys this year ? Get ready for Creative Recreation designers to take the brand to a new level. We are introducing 2 new styles for our Choice category for men for Fall, as well as a killer women’s line-up comprised of heels, wedges, sandals and boots for Fall 10
8. What’s an average day in the office for you like Julie ? I would say that I never have an “average” day
part of the joys about my job is that every day is different, which keeps it super interesting. On a daily basis though, I correspond with key editors and stylists, plan events, oversee our social media and online outreach, attend network events and build strategic and genuine relationships and partnerships for Creative Recreation. I also help with the branding of Creative Recreation, implement new marketing initiatives, and lots of other fun things!
So here is a few sneak peaks on what’s to come this spring, as well as a few items that I will be using in our next few shoots because we Love Creative Recreation. Thanks a lot JULIE !



