So I was able to find some time and steal Jonathan, the creative director and founder of Mor’s Footwear away from his busy, hectic schedule to introduce you guys to his line. Mor’s footwear is pretty rad, the shoe looks awesome yet very sleek and clean still with very high quality. Being able to find out of what’s to come for the next season actually has me psyched because Jonathan is extremely talented and capable of doing the unknown. Extremely friend guy with a creative eye.

1) What made you decide to use your last name for the footwear’s name ?

Well, the name is mors… (my name minus one ‘s’) which means ‘death’ in Latin and its an Island in Denmark too. It looks good on a shoe label as well… or maybe I’m an egomaniac.

2) What are your inspirations when it comes to designing your products ?

I take inspiration from all kinds of places… 80s sports stars, nature and vintage sci-fi are just a few.The important thing is to combine it all into a cohesive, stylish product.

3) Where are you based out of ?

London, UK

4) How did you get started ?

I started out as a footwear designer for adidas and designed for a few big sports and fashion brands before deciding to start out on my own.

5) So how long have you been in the game now ?

7 years

6) Where do you see your company in the next 5 years ?

Well respected and known for a high quality, well designed product.

7) If you could have a collabo with anyone, who would it be ?

Someone creative or known for quality, maybe an artist like Andy Warhol (yeah.. I know he’s dead).

Do you have a brand philosophy?

Creating high quality, stylish footwear with a fresh perspective.

9) What should we expect to see from you this fall ?

The fall range is really exciting. There’s elk suede premium runners, high top elk skin runners…Arctic fish skin sneakers too. All the leathers are sourced from the arctic, exclusive, tactile and rare.

10) What made you decide to go into the shoe industry rather than clothing?

I’ve always been into sneakers and I’m just doing what I love.

11) How do your shoes differ from other well crafted shoes?

Mostly in the kind of materials we use, I go to great lengths to make shoes in the highest quality, most interesting leathers there are (like arctic elk or fish skin). As the season’s progress, you’ll see mors stand out on its own more and more.

12) What’s an average day like for you as the company director?

Emails, emails, emails… sometimes I get to do some sketching too.

So I was able to grab some time from JULIE over @ Creative Recreation, even with there hectic schedule. I wanted to give you guys some more info behind Creative Rec and where they’re from, what they’re about, etc. Check it out !

1. Where is your company Based from ? Creative Receation’s main office is based in Los Angeles, CA . They also opened up a NY office in Soho about a year ago

2. How did Creative Recreation get started ? Creative Recreation was started out of Orange County by Robert Nand and Rich Cofinco. Their vision was to create a shoe that catered to those that live a life with style….to create a versatile, fashion forward shoe that could be either dressed up with a suit, or dressed down with casual jeans for those that lived a life with style

3. Where did the name of the company come about ? Creative Recreation:  Characterized by originality and imagination, a refreshment of ones mind or body through activity that amuses and stimulates play.

4. How long has Creative Rec been around ? Since 2002

5. What influences the designs ? World travels and the desire to continue to be the best footwear company in the market

6. What is your personal favorite in all of the collections ? For Spring 10 we are really excited about the Testa from the Choice Collection as well as the Essentials category, for men and women, which is a new launch for us this Spring!

7. What should we expect from you guys this year ? Get ready for Creative Recreation designers to take the brand to a new level. We are introducing 2 new styles for our Choice category for men for Fall, as well as a killer women’s line-up comprised of heels, wedges, sandals and boots for Fall 10

8. What’s an average day in the office for you like Julie ? I would say that I never have an “average” day part of the joys about my job is that every day is different, which keeps it super interesting. On a daily basis though, I correspond with key editors and stylists, plan events, oversee our social media and online outreach, attend network events and build strategic and genuine relationships and partnerships for Creative Recreation. I also help with the branding of Creative Recreation, implement new marketing initiatives, and lots of other fun things!

So here is a few sneak peaks on what’s to come this spring, as well as a few items that I will be using in our next few shoots because we Love Creative Recreation. Thanks a lot JULIE !

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